Thursday, July 14, 2011

The State of the Stock Industry

The stock photography industry is in free fall, and the floor seems to be porous, whereby free isn't even the bottom. While photographers who control their rates using services such as PhotoShelter, with pricing models powered by the baseline of fotoQuote, are able to better withstand the demand for lower rates, by simply saying "no" when unreasonable offers are made, those who are at the whim of pricing models set by a conglomerate, are suffering.

It would be smart for organizations, like Getty, Corbis, and others who have the marketshare to allow photographers to use their services more as a portal, or conduit, while permitting those who use the portal to set the rates. A transaction fee similar to that paid to credit card companies who process transactions (2-4%) would suffice.

Betsy Reid has done a remarkable job of analyzing the state of the market, over at the Brittish Journal of Photography, here, and I highly recommend it for a thoughtful read!

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